What is Vernacular Type?

Vernacular typography (or type) consists of letterforms and typography specific to a particular place, reflecting its unique visual culture. Crafted by designers, artisans, and untrained creators, vernacular type often features unique or unconventional letterforms. It uses a variety of materials—from hand-painted letters to words created out of bamboo, neon tubes, or mosaic tiles. Read more about vernacular typography.

Throughout this site you will see many striking examples of vernacular typography from across the globe. If you get inspired, you too can contribute to this growing collection!