Author Archives: Elisabeth Kvernen

Brahim Boucheikha on Moroccan Visual Culture

Brahim Boucheikha on Moroccan Visual Culture

In the spring of 2026 I had the great pleasure of meeting Brahim Boucheikha, a type designer, graphic designer and educator from Morocco who splits his time between Paris and Marrakesh. In this conversation with Brahim, we discuss his interest in typography and design, as well as the unique visual culture of Morocco.

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Roadside Stand Near Birmingham / Roadside Store Between Tuscaloosa and Greensboro, Alabama

Walker Evans’ Signs

In an essay in the book Walker Evans: Signs, cultural critic Andrei Codrescu describes the 20th century as one of “popular writing… lettering that invaded every nook and cranny and even wrote the skyline.” Evans’ photographs didn’t just record signs—they taught viewers “how to see America.”

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Centered: People and Ideas Diversifying Design

On Expanding the Canon

The Vernacular Type Project aims to contribute to the global graphic design canon and extend its vision beyond 20th century modernism, elevating the lived, human design experience in cultures around the world, and thus “centering” their contributions to design.

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